Xendran
Member
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This game would have survived, but you must know how to INTELLIGENTLY design microtransactions in order to do it. This games microtransactions and itemization are both very poorly designed and thought out. It's not a matter of hindsight being 20/20 and not being able to know this at the time of the game's conception, but a matter of poor marketing research when it comes to this specific type of game and the audience it attracts vs the audience that is attracted by pay2win microtransactions. They also had the chance to revert their massive pay2win substantially earlier as a form of damage control, but they left it for so long that the number of players who saw it was pay2win and decided to never look at the game again is so high that the game is not even remotely close to as popular as it could have been. This is not just me spewing random opinions, this is what i've learned from years of marketing classes and research. I'm a game developer myself, and I'm head of both mechanics design & balance and marketing, so these are things i have to know. These are things the developers should have put more time and effort into knowing before they got themselves into the position they are currently in.
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