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There are several different types of special titles.
First off, truly customized titles are generally reserved for Moderators, ArchKnights, and the forum beta-testers. ArchKnights generally have "Arch"-something somewhere in their titles as well as the forums where they work.
Second, there are some titles that are granted for doing something really cool or winning a contest.
Third, there are titles that go with group membership -- such as Advanced Roleplayers.
Fourth, there are titles like Helpful/Creative/Friendly/Constructive, which are granted, respectively, to people who are very helpful and go above and beyond the call of duty to aid their fellow forumites, and to people who really wow us with some cool art or writing.
There is a guide on this subject in the Crucial Forum Information board: Forum ranks/groups/titles